The names behind the strategy.

Doç. Dr. Hüseyin Ünübol is a graduate of Ege University Faculty of Medicine. Having completed his psychiatry residency at Erenköy Mental and Nervous Diseases Training and Research Hospital, he served at Üsküdar University Faculty of Medicine from 2014, receiving his associate professorship in 2020.

In 2022-2023 he worked as a researcher at Virginia Commonwealth University and collaborated with Yale University. He is lead researcher of the TURBAHAR project with 70+ publications, 200+ teaching hours and 100+ thesis advisories.

The Witnessing Theory, developed from a severe health experience in the USA, is an original neurofenomenological framework. His book was published by Destek Yayınları in 2026.

H. Haydar Salık graduated from Karadeniz Technical University, Department of Labour Economics and Industrial Relations. He completed his undergraduate degree in Psychology at Doğuş University and his master's in Applied Psychology at Istanbul Gelişim University.

Since 2002 he has designed and delivered andragogical training programmes across public and private institutions in education, energy, construction, automotive, retail and FMCG sectors, holding roles ranging from consulting to senior management.

Working in areas including workplace mental health, psychological safety, well-being, schema therapy, gestalt therapy, art therapy, positive thinking and coping competence, Salık has also contributed to the field with his book Erkekliğin İptali on social psychology and gender roles.

Within Sardes, he continues individual and group therapy while co-designing bespoke competency-based training projects for individuals and organisations, producing comprehensive solutions in HR and organisational development.

Okyar Gökpınar began his career as an auditor at Koçbank Inspection Board after graduating from METU Business Administration. Holding CPA, CRMA and CMB licences, he transitioned from financial auditing to commercial marketing in the FMCG sector.

After senior roles at Sabancı Holding and Coca-Cola, he gained deep experience at Eti Gıda. Between 2015-2022 he served as General Manager of Frito Lays/Iffco Distribution Company (Zumot Group) in Jordan for seven years.

His 2021 book Kâr Köprüsü is a practical field-based guide for building profitable distribution channels. Through Sardes Consulting, founded in 2023, he proposes a new consulting model: strategy and human development, simultaneous and integrated.

Ömer Tekinbay is a professional with over 19 years of experience in export and international sales, having managed multi-continental FMCG operations. Known for developing strategies that enable rapid market entry and sustainable revenue growth.

He has provided senior-level consulting in three countries including Turkey on export strategy and sales organisation, building a deep network in MENA and European markets.

Through university workshops and training sessions, he contributes to the development of the next generation of international trade professionals.