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Management Consulting

The Power of Data.
The Depth of People.

Turkey's unique consulting model where battle-hardened FMCG professionals meet clinical psychiatry under one roof. Not just strategy — the people to execute it.

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0+
Years Field Experience
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Integrated Disciplines
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Continents of Operations
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Int'l Academic Publications
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Distribution Management Export Strategy Organizational Resilience Witnessing Theory FMCG Consulting Team Communication Leadership Development Psychological Resilience Distribution Management Export Strategy Organizational Resilience Witnessing Theory FMCG Consulting Team Communication Leadership Development Psychological Resilience
Sardes Consulting
2023 Founded
About Sardes

Success is built on the right connections, not just the right numbers.

Sardes Consulting is Turkey's only hybrid consultancy where 20+ years of FMCG field experience meets clinical psychiatry. Veterans of Sabancı Holding, Coca-Cola and Pernod Ricard sit at the same table as an internationally recognised psychiatrist.

FMCG Expertise
Clinical Psychiatry
Global Reach
Lasting Growth
Learn About Us
What We Do

Strategy meets human performance.

Four integrated disciplines. One philosophy: build the strategy, then build the people to own it.

01

Distribution Management

From factory gate to final shelf — optimized channel design and field management.

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02

Export & Global Markets

19+ years of field experience building sustainable international growth in MENA and Europe.

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03

Corporate Resilience

Corporate training programmes grounded in clinical psychiatry and the Witnessing Theory framework.

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04

Team & Conflict Management

Scientifically grounded programmes that overcome communication barriers across departments and generations.

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Our Team

The names behind the strategy.

Clinical psychiatry, applied psychology, FMCG field and international sales — four worlds, one roof.

Doç. Dr. Hüseyin Ünübol
Doç. Dr. Hüseyin Ünübol
Psychiatrist & Researcher

Ege Medicine, Üsküdar University, VCU Richmond researcher. 70+ publications. Author of the Witnessing Theory.

Witnessing Theory — 2026
H. Haydar Salık
H. Haydar Salık
Expert Psychologist & Training Consultant

Applied psychology expert. 20+ years training & HR consulting in public and private sectors. Author of Erkekliğin İptali.

Author — Erkekliğin İptali
Okyar Gökpınar
Okyar Gökpınar
Founder & Managing Director

METU Business graduate. Sabancı Holding, Coca-Cola, Pernod Ricard and 7 years as GM in Jordan. Author of Kâr Köprüsü.

Author — Kâr Köprüsü
Ömer Tekinbay
Ömer Tekinbay
International Sales & Business Dev.

19+ years FMCG international sales. Consulting in three countries, multi-continental operations and university workshops.

MENA & Europe Expert
Meet the Team
Why Different

Most firms
advise.
We build
alongside you.

01

Turkey's First Hybrid Model

The only platform in Turkey combining FMCG consulting with clinical psychiatry. Commercial strategy and human psychology — simultaneously, by design.

02

Scar Tissue, Not Just Slides

Sabancı Holding, Coca-Cola, Pernod Ricard and GM of Jordan. 70+ international publications and VCU-Yale research. Not textbooks — hard-won field wisdom.

03

Strategy + Execution + People

We don't hand you a deck and leave. While designing your distribution network, we simultaneously train your team in resilience and communication. Holistic, concurrent.

04

Scientific Foundation, Practical Output

Original academic frameworks like the Witnessing Theory give our corporate training its scientific integrity. Not prescriptions — enabling participants to see their own inner processes anew.

Take the First Step

Let's build something lasting, together.

Contact us today to optimize your distribution network, enter new markets or build your team's resilience.

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