What We Do

Four disciplines,
one integrated philosophy.

Build the strategy, then build the people to own it. Sardes Consulting's four service areas are designed around this philosophy.

01
Distribution Channel Management

From factory gate to final shelf —
optimized end to end.

Backed by Okyar Gökpınar's 20+ years of frontline executive experience at Sabancı Holding, Coca-Cola, Eti Gıda and Jordan, this service covers the entire channel process from distributor structuring to field operations.

This experience — systematically captured in the book Kâr Köprüsü — offers a proven framework for building efficient, profitable and manageable distributor networks.

Let's Talk About This Service
Service Scope
Channel Design — Direct & Indirect
Optimal channel architecture for your product and market structure.
Distributor Selection & KPI Frameworks
Criteria-based selection processes and performance management systems.
Route Management & Field Operations
Route optimization, field team management and operational efficiency.
Trade Marketing & Channel Budgets
In-store activation, promotional planning and budget allocation.
Distributor Restructuring
Transformation of existing networks for improved profitability.
Expert Profile
ÖT
Ömer Tekinbay
International Sales & Business Development
19+ years international sales and business development
FMCG multi-continental operations management
Senior consulting in 3 different countries
Export strategy, market development, sales organisation
University workshops for the next generation
02
Export & Global Market Development

Beyond logistics paperwork —
sustainable international presence.

Led by Ömer Tekinbay — who has consulted companies in three countries including Turkey on export strategy, market development and sales organisation — we enable you to gain competitive advantage in global FMCG markets.

We don't stop at filling customs forms — we stay with you until we find the right distribution partner in the target market and establish a sustainable international revenue stream.

MENA & Europe
Market Analysis
Buyer Negotiations
Sales Organisation
Get Export Consulting
03
Corporate Resilience & Mental Performance

Not ready prescriptions —
seeing inner processes anew.

These programmes, grounded in Doç. Dr. Hüseyin Ünübol's 70+ international publications and the original Witnessing Theory, create genuine behavioural and mindset transformation — far beyond information transfer.

Expert Psychologist H. Haydar Salık makes a significant contribution to this area through his expertise in workplace mental health, psychological safety and competency-based development programme design. His ability to adapt multilayered clinical approaches — schema therapy, gestalt therapy and art therapy — to a corporate context adds depth to our programmes.

All training programmes can be delivered in Turkish or English, customised to the organisation's needs.

Contact for Programme Design
Training Areas
Crisis Decision-Making Under Pressure
Evidence-based frameworks for clear decision-making in high-stakes environments.
Rejection Resilience for Sales Teams
Building emotional durability so every 'no' becomes a stepping stone.
Burnout Prevention & Recovery
Early detection, organisational design and sustainable performance.
Stress Management & Emotional Awareness
Witnessing Theory-based techniques for real-time self-regulation.
Leadership & Self-Awareness
Leader identity, authenticity and trust-building in teams.
Team Trust Building
Rebuilding psychological safety in fractured or high-pressure teams.
Programme Objectives
Cross-Generational Communication (X/Y/Z)
Bridging worldview gaps between different generations in the same team.
Inter-Departmental Conflict Resolution
Mediating and rebuilding trust between conflicted departments.
Leadership & Emotional Intelligence
Developing leaders who lead through self-awareness, not just authority.
Building High-Trust Team Culture
Psychological safety, open feedback and accountability systems.
04
Team Communication & Conflict Resolution

When communication breaks —
operations follow.

Inter-departmental conflicts, communication breakdowns from generational differences and toxic team dynamics render even the best distribution strategy ineffective.

Led by Doç. Dr. Hüseyin Ünübol and Expert Psychologist H. Haydar Salık, these programmes are grounded in clinical psychiatry practice and the scientific framework of the Witnessing Theory. The aim is not to offer ready prescriptions — but to enable participants to see their own inner processes from a new vantage point.

Programmes can be delivered in Turkish or English, customised to the organisation's specific needs.

Let's Talk About This Service
How We Work

How does a typical engagement unfold?

Diagnosis

We analyse your current situation: distribution network, team dynamics, international position.

Strategy Design

We co-design a commercial and human performance roadmap tailored to your context.

Implementation

Field execution: distributor structuring, export entry, training programmes.

Embedding

We embed changes through follow-up, KPI tracking and ongoing support.

Which service is right for you?

Share your situation with us — let's identify the right service combination together.

Free Initial Consultation