Build the strategy, then build the people to own it. Sardes Consulting's four service areas are designed around this philosophy.
Backed by Okyar Gökpınar's 20+ years of frontline executive experience at Sabancı Holding, Coca-Cola, Eti Gıda and Jordan, this service covers the entire channel process from distributor structuring to field operations.
This experience — systematically captured in the book Kâr Köprüsü — offers a proven framework for building efficient, profitable and manageable distributor networks.
Let's Talk About This ServiceLed by Ömer Tekinbay — who has consulted companies in three countries including Turkey on export strategy, market development and sales organisation — we enable you to gain competitive advantage in global FMCG markets.
We don't stop at filling customs forms — we stay with you until we find the right distribution partner in the target market and establish a sustainable international revenue stream.
These programmes, grounded in Doç. Dr. Hüseyin Ünübol's 70+ international publications and the original Witnessing Theory, create genuine behavioural and mindset transformation — far beyond information transfer.
Expert Psychologist H. Haydar Salık makes a significant contribution to this area through his expertise in workplace mental health, psychological safety and competency-based development programme design. His ability to adapt multilayered clinical approaches — schema therapy, gestalt therapy and art therapy — to a corporate context adds depth to our programmes.
All training programmes can be delivered in Turkish or English, customised to the organisation's needs.
Contact for Programme DesignInter-departmental conflicts, communication breakdowns from generational differences and toxic team dynamics render even the best distribution strategy ineffective.
Led by Doç. Dr. Hüseyin Ünübol and Expert Psychologist H. Haydar Salık, these programmes are grounded in clinical psychiatry practice and the scientific framework of the Witnessing Theory. The aim is not to offer ready prescriptions — but to enable participants to see their own inner processes from a new vantage point.
Programmes can be delivered in Turkish or English, customised to the organisation's specific needs.
Let's Talk About This ServiceWe analyse your current situation: distribution network, team dynamics, international position.
We co-design a commercial and human performance roadmap tailored to your context.
Field execution: distributor structuring, export entry, training programmes.
We embed changes through follow-up, KPI tracking and ongoing support.
Share your situation with us — let's identify the right service combination together.
Free Initial Consultation